Senior UI/UX Designer
Senior User Experience and User Interface Designer
Designing the Future of Logistics đźšš
Led end-to-end UX/UI design for three transportation and logistics platforms—Driver F1rst mobile app, Vantage, and Compass—delivering user-centered functionality, visual consistency, and intuitive interfaces across data-intensive SaaS applications and native iOS and/or Android platforms.
Overview
Designed high-quality, intuitive interfaces that balance aesthetics and functionality through thoughtful typography, spacing, and color harmony to enhance usability, consistency, and development efficiency.
Translated business requirements into wireframes, user flows, personas, storyboards, site maps and user interface designs.
Created a centralized and secure platform within the organization designed to streamline freight management, track loads, book shipments, and provide access to essential resources.
Facilitated or participated in design sprints, workshops, and critiques.
Communicated design choices clearly to both technical and non-technical audiences.
Collaborated with project managers, developers, QA, data analysts, and leadership to align on design intent and ensure accurate, user-centered implementation across digital products.
Maintained clear and effective design documentation in Figma, using component-level annotations to support accurate and efficient developer handoffs.
Conducted and applied user research, analytics, and usability testing for design optimization.
Delivered production-ready designs under tight timelines.
Proficient in design tools including Figma (with AI-powered features), Sketch, and Adobe XD. Experienced with Atlassian products such as Jira and Confluence, complemented by a solid understanding of front-end development fundamentals (HTML, CSS, JavaScript). Skilled in user research and analytics tools like Google Analytics, UserTesting, Hotjar, and Dovetail.
Applications & Projects
Served as the lead designer for Driver F1rst Mobile Application that enabling truck drivers to manage pay, book loads, and receive updates while on the road. Focused on mobile-first design, intuitive navigation, increasing driver engagement and reducing employee turnover by 26% within one year.
Constructed Driver F1rst Mobile Application represented a significant milestone for CRST. As the creator of this pioneering app, I collaborated closely with product owners, architects, developers, business teams, stakeholders, and truck drivers to bring it to fruition. The Driver F1rst Mobile Application reduced delivery driver turnover by 23% and made life easier.
Vantage is an internal application designed for scalability and used across multiple departments, including human resources, safety, and sales. Streamlined dispatch workflows and improved load visibility. Partnered with dispatch teams to map user journeys and design a responsive, role-based dashboard, reducing errors and boosting load assignment speed by 18%.
Compass is a light version of Vantage we offered to freight brokers. It gave external partners real-time access to load tracking and booking — which not only improved customer satisfaction but opened a new revenue stream.
Designed the Compass, Cedar Rapids Steel Transportation’s first logistics application for freight brokers, which enhances connectivity between shippers and carriers, ensuring the timely and secure delivery of freight.
Created centralized and secure platform within the Cedar Rapids Steel Transportation organization designed to streamline freight management, track loads, book shipments, and provide access to essential resources.
