Senior User Experience and User Interface Designer

Cedar Rapids Steel Transportation, Inc. – March 2020 – January 2025

🚚 Designing the Future of Logistics
Directed the end-to-end UX/UI design for three transportation and logistics platforms—Driver F1rst mobile app, Vantage, and Compass—ensuring user-centered functionality and visual consistency.

Professional Summary

Vantage is an internal application designed for scalability and used across multiple departments, including human resources, safety, and sales. Streamlined dispatch workflows and improved load visibility. Partnered with dispatch teams to map user journeys and design a responsive, role-based dashboard, reducing errors and boosting load assignment speed by 18%.

Compass is a light version of Vantage we offered to freight brokers. It gave external partners real-time access to load tracking and booking — which not only improved customer satisfaction but opened a new revenue stream.

Served as the lead designer for Driver F1rst Mobile Application that enabling drivers to manage pay, book loads, and receive updates while on the road. Focused on mobile-first design, intuitive navigation, increasing driver engagement and reducing employee turnover by 26%.

Constructed Driver F1rst Mobile Application represented a significant milestone for CRST. As the creator of this pioneering app, I collaborated closely with product owners, architects, developers, business teams, stakeholders, and truck drivers to bring it to fruition. The Driver F1rst Mobile Application reduced delivery driver turnover by 23% and made life easier.

Overview

Served as the lead designer for Driver F1rst Mobile Application that enabling truck drivers to manage pay, book loads, and receive updates while on the road. Focused on mobile-first design, intuitive navigation, increasing driver engagement and reducing employee turnover by 26% within one year.

Constructed the Driver F1rst Mobile Application, marking a significant milestone for Cedar Rapids Steel Transportation. Collaborated closely with product owners, architects, developers, business teams, stakeholders, and truck drivers to bring it to fruition. Achieved a 23% reduction in truck driver turnover through the Driver F1rst Mobile Application, enhancing driver retention and streamlining day-to-day tasks.

Vantage is an internal application designed for scalability and used across multiple departments, including human resources, safety, and sales. Streamlined dispatch workflows and improved load visibility. Partnered with dispatch teams to map user journeys and design a responsive, role-based dashboard, reducing errors and boosting load assignment speed by 18%.

Designed Compass, a streamlined version of the platform for freight brokers, enabling real-time load tracking and booking for external partners — boosting customer satisfaction and unlocking a new revenue stream.

Produced high-quality, intuitive and aesthetically pleasing, improving the customer experience and overall engagement.

Translated user and business requirements into wireframes, user flows, storyboards, site maps, and high-fidelity visual designs.

Designed the Compass, Cedar Rapids Steel Transportation’s first logistics application for freight brokers, which enhances connectivity between shippers and carriers, ensuring the timely and secure delivery of freight.

Created centralized and secure platform within the Cedar Rapids Steel Transportation organization designed to streamline freight management, track loads, book shipments, and provide access to essential resources.

Maintained clear and effective documentation, including product requirements, roadmaps, and release notes. Communicated product progress through timely updates and insights to senior management.

In addition to my hands-on design work, I have also mentored junior designers—providing guidance on design best practices, user research techniques, and career development.

Ability to translate complex business requirements and improving operational efficiency.

Work Experience

Senior UI/UX Designer